Alimeria

Alimera

Alimera needed to present the value proposition of their drug “Illuvien” in terms of effectiveness, and cost-savings to NHS Trust Healthcare Professionals and Internal sales consultants. They needed to understand drug utilisation, as part of their treatment programme and model actual treatment pathways. This information had to be supported with complex clinical trial results, hundreds of variables and real-world supporting evidence and presented as an iPad App.

A cell
The App has proven hugely successful and has had a significant impact on simplifying the key messaging and creating greater understanding of their product benefits and value proposition to both sales force and target markets.
A cell

187

Variables

7

Custom drugs

250

CCG's data

3

Pathways

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